Developed by Yvon Chouinard and Craig Mathews, its mission is to “build and support an alliance of businesses financially committed to creating a healthy planet.” Members range from small to large companies from all over the world. Recently, Patagonia launched a worldwide recycling initiative called the Common Threads Recycling Program and has a site devoted to the explanation of their recycling process called The Footprint Chronicles.ġ% For the Planet was established in 2002 to bring together companies that wanted to help the environment and to encourage other companies to do the same. In addition to large global initiatives, Patagonia also supports several smaller initiatives such as the World Trout Initiative, Environmental Internships, the Conservation Alliance, and the Organic Exchange. Patagonia’s mission statement includes a portion about helping the environment and reducing toxic impact:“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Patagonia donates 1% of sales to environmental groups every year, and has encouraged other companies to do the same through its 1% For the Planet alliance. In every aspect, Patagonia has focused on helping the environment since its inception in 1972. An example is their Reno Nevada Service Center which employs green design and technologies to initially achieve a LEED Silver and then later Gold certification. Patagonia also demonstrates their environmental consciousness in the design and construction of their facilities. In early 2008, Patagonia won the ‘Eco Brand of the Year’ award at the Volvo Ecodesign Forum during the ISPO Trade Show in Munich. Many of their recent campaigns include work with preventing oil drilling in the Alaska Wildlife Refuge, “Ocean As A Wilderness”, and “Don’t Dam Patagonia”. Patagonia often features their environmental campaigns in their catalogs and advertisements. This is an alliance of businesses who, like Patagonia, commit at least 1% of their total sales to the environment. Patagonia co-founded the alliance 1% For the Planet. ![]() Since 1985, when the program was first started, Patagonia has donated $25 million to over 1,000 organizations. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Patagonia is a major contributor to environmental groups. It was founded by Yvon Chouinard in 1972. The company is a member of several environmental movements. is a Ventura, California-based clothing company, focusing mainly on outdoor clothing. Patagonia is a prime example of a great corporate citizen.įrom their press releases: Patagonia, Inc. The photographer Randy Olson page above… the oceanographer Randy Olson’s facing page below. The two of them always get mixed up on google, but here they are on facing pages with no (need for) explanation that it is two different people. ![]() ![]() So… this is a little bit funny… the photograph on the left side of this Patagonia catalog page is from Palmyra by Randy Olson the still photographer and the text ALSO on Palmyra is by Randy Olson the oceanographer. Patagonia sponsors so many great environmental programs – in this period of waning income from editorial print assignments they are a great outlet. When you do social documentary work, there can be conflicts with some corporations… For example, Randy was in the finals, but not chosen to do an ad shoot for the Gold Council and then he did an editorial global story on the human suffering brought about by the biggest gold rush in history for National Geographic Magazine-that would have been a serious conflict of interest. Photographers want to have their work used by Patagonia. Melissa and Randy Environmental Photographs for Patagonia.
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